More musicians have the confidence to perform shows since there are far more venues to perform in. Also, there is a great demand for live entertainment from the general public.

This provides a great need for more music producers with the skills and knowledge to produce music for artists, adverts, jingles, TV, night clubs, pubs and even movies that is of an international standard.

With the invention of the computer and Digital technology, it is far easier and more affordable to create professional music and visually related services and products. Also, no excessive amounts of money are spent on session musicians, huge bands or orchestras for background music. Nor does unnecessary time have to go to waste with the searching, cutting, and pasting of rolls of analog tape to complete a final music album. It all happens on the computer, at a fraction of the time and cost.

Producers, artists and musicians are able to market and distribute their own music and products by using the World Wide Web (Internet). Record companies are already in the minority and independent Record Labels are making their appearance almost every day. Producers are out-sourced as opposed to producing “in-house”. There are an influx of creative ideas and energy, an opening to infinite possibilities as more people learn how to produce and master music using an ordinary home computer and technology.

EMENDY is in the perfect position to facilitate producers, musicians and artists with its uniquely developed courses and workshops providing the necessary skills and knowledge to make an impact on the music and entertainment industry. Learners also profit from their efforts for starting and maintaining their own business in the music and entertainment industry.

EMENDY's courses and workshops are developed to meet the criteria that are needed in today’s music setups, genres and standards. Upon the completion of the course, the student will be trained as a well-rounded producer / engineer and start working in the field immediately. The student will aso be able to start and maintain their own independent entrepreneural music business. (see listed careers)

EMENDY goes as far as to promote the student's talent by publishing their music productions online as well as providing an environment for post graduate students to create and manage their own online profiles to stay in touch with fellow students, lecturers and the latest in music technology.

	Music Producer		Audio Engineer for videos and games
	Digital Re-mastering Engineer		Manufacturer's Rep / Customer Service
	Mastering Engineer		Multimedia Developer
	Post-production Engineer		Record Company staff
	Recording Studio Set Up worker		Synthesist / Producer
	Sound Technician / Maintenance		Computer Music Researcher
	Composer / Arranger		Music Consultant
	Digital Audio Editor		Music Educator
	Film / Video Sound Designer		Interactive Multimedia Specialist
	Jingle Writer & Producer		MIDI Pre-Producer
	Record Label		Performer / Studio Musician
	Publisher